Camping Mistral Partners with Rupp Public Relations to Launch a New Eco-Retreat in the Italian Alps
Munich, 17 March 2025 – Camping Mistral, a brand-new sustainable campsite in one of Italy’s most untouched alpine valleys, has appointed Rupp Public Relations to lead its communications strategy ahead of its grand opening on 15 May 2025 in Valle Maira, Piedmont. The partnership will position Camping Mistral as a thought leader in eco-conscious camping, setting a new standard for sustainable outdoor experiences.
A Positive Impact on Valle Maira
At the heart of Camping Mistral lies a deep commitment to sustainability, conservation, and responsible tourism. The campsite is designed to preserve and protect one of Italy’s most pristine alpine regions, utilizing renewable energy, sustainable infrastructure, and eco-friendly management practices. A portion of profits is reinvested into local conservation efforts and community initiatives, ensuring that Camping Mistral gives back more than it takes.
“Camping Mistral was created with the vision of offering a truly sustainable experience. We wanted to build a place where people can find peace, immerse themselves in nature, and reconnect with the environment in a meaningful way," says Camping Mistral Founder, Renato Botte. "Our goal is to contribute positively to the sustainable development of Valle Maira, ensuring that future generations can continue to enjoy its natural beauty."
Outdoor Adventure Meets Warm Hospitality
Designed for families, solo travelers, and groups, Camping Mistral offers a minimal-impact, nature-immersive experience with just 12 tent pitches, 6 caravan spaces, and 3 fully equipped tents. Guests can explore pristine hiking trails, engage in outdoor workshops, and experience sustainable tourism in its purest form. In addition, they will have exclusive access to Locanda Mistral’s wellness and dining facilities, seamlessly blending outdoor adventure with authentic Italian hospitality.
"Few hoteliers are as deeply connected to nature as Renato—he's an alpine guide, after all—and his dedication to sustainability is unmatched," says Natascha Rupp, Managing Director of Rupp Public Relations. "We are thrilled to be leading the communications strategy for Camping Mistral and sharing its inspiring vision across our target markets."
A Shared Commitment to Sustainable Travel
Both Camping Mistral and Rupp Public Relations recognize sustainability as a core value and will place meaningful travel at the center of their communications efforts. Through this partnership, they aim to inspire travelers, promote sustainable tourism, and redefine the future of eco-conscious outdoor hospitality.
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About Camping Mistral
Camping Mistral is an eco-conscious camping retreat in Valle Maira, Piedmont, located in a protected nature reserve within the Maritime Alps National Park (Natura 2000 Special Protection Area). Designed to offer a sustainable, low-impact outdoor experience, the campsite features 12 tent pitches, 6 caravan spaces and 3 fully equipped fixed tents. Camping Mistral promotes nature conservation, cultural preservation and active engagement with the environment, offering guests immersive activities such as hiking, stargazing and sustainability workshops.
For more information, visit campingmistral.com.
About Rupp Public Relations GmbH
Founded in 2016, Rupp Public Relations GmbH communicates for sustainable travel and tourism brands. The international communications consultancy provides clients with holistic marketing and communication concepts. Rupp Public Relations exists to create a more open-minded and connected world through travel.
Press Contact
Natascha Rupp | Rupp Public Relations GmbH
t: +49 162 68 30 113 | e: natascha@rupp-pr.com