Product Spotlight: The Sustainable Hotel Handbook - Communication
It’s no secret that hoteliers are struggling to communicate sustainability without greenwashing. In fact, avoiding greenwashing altogether while communicating your company’s sustainable initiatives can be extremely challenging. So, we partnered with MAp and created the Sustainable Communications Handbook this year, to make sustainable communications clear, authentic, and simple.
While we at Rupp PR are bringing the communications and marketing perspective on sustainability, MAp are expert consultants and bring the operations perspective. We believe the combination of both our skill sets makes this handbook truly unique and a great tool to begin or to continue your sustainable journey with.
“The Sustainable Communications Handbook is an exceptional and timely resource to help hotels align their business goals with a triple bottom line that supports people, purpose, and most importantly, planet.” - Mich Bondesio
Why Does Sustainable Communications Matter?
Sustainable communications are essential to any successful business. By communicating sustainably, you attract a sustainably-minded audience and inspire travelers to be eco-friendly by encouraging eco-tourism. Sustainable communications will help separate you from your competition, giving you a unique edge.
This means, you will gain better and more media coverage, recognition, awards, and certifications to highlight your progress and dedication to sustainability. Sustainable communications will help you better become involved in and support your community, contributing to the local economy, and protecting the environment.
Most importantly, sustainable communications matters because it will help you contribute to a greener world. It matters because it's about doing the right thing for the future of our Earth as well as for future generations.
What’s Inside?
Not only have we included all of our sustainable communication wisdom into this guide, we’ve also added many tips, tricks, and exercises to help you on your sustainable journey. These include insights into sustainable communication, steps to begin communicating sustainably, and tips on communicating internally and externally. We’ve also outlined the 10 Principles of Sustainable Communications, insights on how to measure your communication and its effectiveness, and examples of the world’s top sustainable hotels.
Read interviews with hoteliers on their sustainable communication strategies, gain access to organizations that help support your communication efforts, and learn how to turn traditional marketing into sustainable marketing. This guide holds information, templates, tips, strategies, insights, and so much more!
We’ve also included many activities and outlines for you to fill out and evaluate your sustainable communications goals. These exercises include:
7 exercises on turning theory into action
Scorecards to measure your progress
Templates on writing your sustainability story
Guidance on setting communication goals and objectives
External resources with additional support
“Sustainability was not tangible for me – it was always distant, and I didn’t know how to efficiently implement sustainability into my hotel. The Sustainable Hotel opened up a new world for me…” – Renato Botte
What Are the Benefits?
Learn about sustainable communications – the guide will teach you what sustainable communication is and how to communicate sustainability. It gives examples of what you should be communicating and steps on ensuring these communications are sustainable.
Start communicating now - this guide is a way to skip complicated courses and long books and allows you to start acting in the present moment. It offers seven clear steps on how to create a sustainable communications strategy, as well as how to write your sustainability story and clearly highlight your company values.
2. Practical tools – the handbook provides essential and practical tools to help you achieve your strategy. It holds a lot of important tools and resources for you and your entire team to execute your communication strategy.
3. Learn from industry best – we included tips, recommendations, and insights from top industry leaders who are doing sustainability communication the right way. We’ve also included great examples of sustainable hotels for you to learn from.
4. Reach communication goals – most importantly, our handbook will help and support you in reaching your communication goals through tracking your progress, measuring your success, and providing concrete steps to becoming truly sustainable.
“The Sustainable Hotel Handbooks are very user friendly and therefore perfect for entrepreneurs looking to facilitate their entry into sustainable tourism development.” – Heidrun Stoiser
Our Sustainable Communications Handbook has something for every business. From those who are beginning to become sustainable, to sustainability experts, we’ve designed our guide to make sure that everyone can benefit. This guide will help you learn about communications, increase the effectiveness of sustainable initiatives, and elevate the sustainability of your hotel or hospitality business. Our guide will help you make goals, and reach them.
Click here for more information and to purchase the handbook.