TravelLocal Appoints Rupp Public Relations as DACH PR Consultancy
- Press Release -
TRAVELLOCAL APPOINTS RUPP PUBLIC RELATIONS AS DACH PR CONSULTANCY
Berlin, 4. April 2024 - TravelLocal hires Rupp Public Relations GmbH as their PR consultancy for communications within the DACH markets.
Rupp Public Relations GmbH is expanding TravelLocal’s influence within the DACH region to raise brand awareness across all German-speaking markets. The communications strategy will place TravelLocal and its team as thought leaders within Germany, Austria, and Switzerland. Rupp Public Relations GmbH will work with data to discover and share new insights and trends, highlighting TravelLocal’s travel expertise in over 40 destinations around the world.
“Germany is in our company’s DNA. It was the first market we addressed and is the market we know most about,” says Huw Owen, Co-Founder of TravelLocal. “Interestingly Germans book the longest trips of any of our customers. There is a fascination with the world that seems strongest here.”
Sustainability and local community are two important pillars in Rupp PR’s values, and working with a brand which encompasses these in their product, having also recently been awarded B Corp Certification, will keep the importance of sustainable values front and center.
“TravelLocal stands out from traditional tourism operators through their unique platform that allows travelers to create personalized travel itineraries with the knowledge of local experts”, Founder and Managing Director, Natascha Rupp says, “Economic leakage is an issue within the travel industry and I’ve always felt very strongly about ensuring that as much of my travel money as possible stays in the destination I am traveling in - TravelLocal does just that.”
Together with Lemongrass Marketing, who is the lead agency handling TravelLocal’s UK communications, Rupp PR will help TravelLocal in their goal “to make creating and booking a holiday a pleasure, rather than a chore”, as Huw Owen explains. TravelLocal is paving the way towards personal, authentic, sustainable travel.
Learn more and explore the world with TravelLocal.
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About TravelLocal
TravelLocal is a tailor-made holiday platform based in the UK and Germany. Unlike other holiday providers, it connects travellers directly with handpicked local travel operators in their chosen destination, to provide a truly unique holiday experience. TravelLocal launched in 2016 by a team of experienced travel industry experts who spotted a huge gap in the market to streamline the tailor-made travel market. On a mission to transform the market, the proprietary digital platform was launched to combine technology with human advice, at scale. By working directly with local tour operators, TravelLocal caters to the ‘socially conscious’ traveller, guaranteeing that customers are directly supporting the local economy of their chosen destination.
About Rupp Public Relations GmbH
Founded in 2016, Rupp Public Relations GmbH communicates for sustainable travel and tourism brands. The international communications consultancy provides clients with holistic marketing and communication concepts. Rupp Public Relations exists to create a more open-minded and connected world through travel. The company is based in Munich and works remotely from across the globe.
Press Contact
Natascha Rupp | Rupp Public Relations GmbH
t: +49 162 68 30 113 | e: natascha@rupp-pr.com