{"id":1313,"date":"2026-01-23T09:44:10","date_gmt":"2026-01-23T09:44:10","guid":{"rendered":"https:\/\/rupp-pr.com\/nachhaltigkeit\/"},"modified":"2026-08-13T09:43:55","modified_gmt":"2026-08-13T09:43:55","slug":"nachhaltigkeit","status":"publish","type":"page","link":"https:\/\/rupp-pr.com\/de\/nachhaltigkeit\/","title":{"rendered":"Nachhaltigkeit"},"content":{"rendered":"[vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“10%“ bottom_padding=“5%“ top_padding_phone=“25%“ text_color=“dark“ text_align=“center“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“center“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ content_layout=“default“ gradient_type=“default“][vc_row_inner equal_height=“yes“ content_placement=“top“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]Unser Engagement f\u00fcr<\/strong>[\/vc_column_text][vc_column_text css=““ text_direction=“default“ el_class=“purple“]\n

Nachhaltigkeit<\/h1>\n[\/vc_column_text][vc_column_text css=““ max_width=“800″ text_direction=“default“]Nachhaltigkeit \u2013 oder das S-Wort, wie wir es gerne nennen \u2013 ist ein wesentlicher Bestandteil der t\u00e4glichen Arbeit, die wir f\u00fcr unsere Kunden leisten. 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Wir arbeiten an einer besseren Zukunft f\u00fcr den Tourismus.<\/h3>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Vom CO2-Ausgleich f\u00fcr jeden Aspekt des Betriebs von Rupp bis hin zur Unterst\u00fctzung von Gemeinschaften auf der ganzen Welt durch NGO-Projekte \u2013 wir streben danach, zu einer nachhaltigeren Welt beizutragen.<\/p>\n

Obwohl wir keineswegs ein vollst\u00e4ndig nachhaltiges Unternehmen sind, arbeiten wir konsequent an unseren \u00f6kologischen, wirtschaftlichen und sozialen Zielen. Unser Ziel ist es, den Dialog zu f\u00f6rdern, indem wir das Bewusstsein f\u00fcr nachhaltiges Reisen und nachhaltigen Tourismus sch\u00e4rfen.<\/p>\n

Entdecken Sie unten unseren Podcast, zielgerichtete Partnerschaften und Jahresberichte, um sich f\u00fcr Ihren eigenen Weg zur Nachhaltigkeit inspirieren zu lassen.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/6″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#310042″ scene_position=“center“ top_padding=“7%“ bottom_padding=“7%“ text_color=“light“ text_align=“center“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“center“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ content_layout=“default“ gradient_type=“default“][vc_row_inner equal_height=“yes“ content_placement=“top“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/6″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ content_layout=“default“ gradient_type=“default“][vc_column_text css=““ text_direction=“default“]Beteiligen Sie sich am Dialog<\/strong>[\/vc_column_text][vc_column_text css=““ text_direction=“default“ el_class=“purple“]\n

\u201eThe S-Word\u201c-Podcast<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/6″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ 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Das Sustainable Hotel Handbook<\/strong><\/p>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“ el_class=“purple“]\n

Eine Partnerschaft mit Sinn<\/h2>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Erstellt in Partnerschaft mit <\/strong>MAp Consultancy.<\/em><\/strong><\/a><\/p>\n

In The Sustainable Hotel Handbook: Communication<\/em> zeigen wir Ihnen, wie Sie Ihre Nachhaltigkeitsinitiativen richtig kommunizieren. Erwerben Sie es unten und erhalten Sie praktische Anleitungen, Tools und Ressourcen zur Unterst\u00fctzung Ihrer Marketing- und Kommunikationsarbeit.[\/vc_column_text][nectar_cta btn_style=“text-reveal“ heading_tag=“p“ border_radius=“100″ link_type=“new_tab“ button_color=“accent-color“ text_color=“#FFFFFF“ button_border_thickness=“0px“ alignment=“left“ alignment_tablet=“default“ alignment_phone=“default“ constrain_group_3=“yes“ constrain_group_4=“yes“ display=“block“ display_tablet=“inherit“ display_phone=“inherit“ icon_family=“none“ link_text=“Hier kaufen“ url=“https:\/\/www.map-consultancy.com\/en\/thesustainablehotel\/resources\/sustainable-hotel-handbook-communication-available-september-2023″ padding_top=“15″ padding_bottom=“15″ padding_left=“20″ padding_right=“20″][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ 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background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ content_layout=“default“ gradient_type=“default“][vc_column_text css=““ text_direction=“default“]Die Wirkung sehen<\/strong>[\/vc_column_text][vc_column_text css=““ text_direction=“default“ el_class=“purple“]\n

Unsere \u201eS-Word\u201c-Berichte<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/6″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][\/vc_column_inner][\/vc_row_inner][nectar_post_grid post_type=“post“ blog_category=“sustainability-report“ blog_starting_category=“all“ order=“DESC“ orderby=“title“ pagination=“load-more“ button_color=“accent-color“ columns=“4″ columns_tablet=“default“ columns_phone=“default“ grid_item_spacing=“15px“ grid_item_height=“30vh“ 4_col_masonry_layout=“default“ image_size=“large“ overlaid_aspect_ratio_image_size=“yes“ overlaid_custom_image_aspect_ratio=“3-2″ image_loading=“default“ animation=“none“ animation_stagger=“90″ animation_easing=“default“ heading_tag=“default“ heading_tag_render=“default“ enable_indicator=“yes“ mouse_indicator_style=“tooltip_text“ mouse_indicator_text=“view“ mouse_indicator_color=“#310042″ mouse_indicator_text_color=“#FFFFFF“ category_position=“default“ additional_meta_size=“default“ custom_fields_location=“before_post_meta“ grid_style=“content_overlaid“ text_content_layout=“all_top_left“ color_overlay_opacity=“0.3″ color_overlay_hover_opacity=“0.4″ text_color=“light“ text_color_hover=“light“ text_opacity=“0.0″ text_hover_opacity=“0.0″ hover_effect=“none“ border_radius=“10px“ posts_per_page=“4″ display_type=“grid“ custom_font_size=“0″][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ equal_height=“yes“ content_placement=“middle“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#FFFFFF“ scene_position=“center“ top_padding=“7%“ bottom_padding=“7%“ text_color=“dark“ text_align=“center“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“left“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ content_layout=“default“ gradient_type=“default“][vc_row_inner equal_height=“yes“ content_placement=“middle“ column_margin=“80px“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bottom_padding=“3%“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]\n

Richtig kommunizieren<\/strong><\/p>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“ el_class=“purple“]\n

Anti-Greenwashing-Checkliste f\u00fcr Kommunikation<\/h2>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Nachhaltigkeitsaussagen z\u00e4hlen nur, wenn die Sprache dahinter ehrlich ist.<\/p>\n

Unsere Anti-Greenwashing-Checkliste zeigt, worauf man bei der Kommunikation achten sollte. Zum Beispiel: Belegt Marketingaussagen, damit eure Nachhaltigkeitsgeschichte glaubw\u00fcrdig und klar bleibt. Ladet die Checkliste (auf Englisch) herunter und setzt sie bei der n\u00e4chsten Kampagne ein.[\/vc_column_text][nectar_cta btn_style=“text-reveal“ heading_tag=“p“ border_radius=“100″ link_type=“new_tab“ button_color=“accent-color“ text_color=“#FFFFFF“ button_border_thickness=“0px“ alignment=“left“ alignment_tablet=“default“ alignment_phone=“default“ constrain_group_3=“yes“ constrain_group_4=“yes“ display=“block“ display_tablet=“inherit“ display_phone=“inherit“ icon_family=“none“ link_text=“Hier herunterladen“ url=“https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/08\/Anti-Greenwashing-Communications-Checklist-by-Rupp.pdf“ padding_top=“15″ padding_bottom=“15″ padding_left=“20″ padding_right=“20″][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“center“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ content_layout=“default“ gradient_type=“default“][image_with_animation image_url=“1827″ image_size=“full“ max_width=“100%“ max_width_mobile=“default“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=“center“ border_radius=“20px“ box_shadow=“none“ image_loading=“default“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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