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Like it or not, TikTok<\/a> is taking over the social media world. We\u2019ll be honest, our team took some time to accept this fact. The emergence of the new platform actually made us feel a little old \u2013 probably what our parents felt like when we explained Instagram to them when it first came out.<\/p>\n However, as marketing experts it is our job to understand all platforms of communication. So, we thought we would take this blog post to provide some insights into the benefits of using one of the world\u2019s most downloaded apps \u2013 and how to use it.<\/p>\n Unlike other social media platforms, TikTok is much more focused on unique content creation. Creatives, you should be getting excited about this. It finally gives you the chance to truly show the world what makes your brand different from the rest. It might even force you into re-thinking your marketing messages and tailor them to be more authentic.<\/p>\n Downloaded more than 2 billion times globally (outperforming Instagram), users spend an average of 52 minutes per day<\/a> on the app. So, what do you need to do to get those users attention, and have your video go viral? <\/p>\n \u00b7 Make sure you have good lightning and are using trending sounds.<\/p>\n \u00b7 Script your video in a way that it is more likely to be watched until the end.<\/p>\n \u00b7 Create a video that is more likely to be watched repeatedly.<\/p>\n \u00b7 Hope for likes and shares \u2013 engagement is key.<\/p>\n \u00b7 Focus on regional videos at first, so it pops up on local users\u2019 for you<\/em> pages first.<\/p>\n \u00b7 Keep your videos at maximum 15 seconds in length \u2013 6-7 seconds is even better.<\/p>\n Now that you know what to look out for, host weekly social media content brainstorming sessions within your team to come up with new content, and remember to plan enough time to bring the content to life. Be sure to identify trends (e.g. challenges) and use them in your videos as well. Short and punchy content has proven to be more popular<\/a> \u2013 as have videos that use songs. <\/p>\n TikTok requires a lot more production time and quality than other social media platforms. Think of it like a mini film-making class. Consider adding plot-twists and other tactics to keep users engaged until the end of your video. And remember, users are sick of being sold to on social media \u2013 stay away from overproducing and over-promoting<\/a> your product or service. Instead of selling products, focus on messages, people and places .<\/p>\n #TikTokTravel<\/a><\/p>\n TikTok is a great way to monitor hashtags in the travel and tourism industry to keep up with industry trends, as well as see how competitors are marketing themselves.<\/p>\n The #TikTokTravel hashtag had over 6.2 billion views<\/a> as of December 2019. The high volume of monthly users suggests travel and tourism marketeers should be taking TikTok seriously. Two Six Digital<\/a> recommends downloading the app and watching videos before creating your own. Get a sense for what is out there, and how your brand can contribute and inspire people to travel \u2013 ideally sustainably.<\/p>\n