{"id":1614,"date":"2017-02-13T16:04:19","date_gmt":"2017-02-13T16:04:19","guid":{"rendered":"https:\/\/rupp-pr.com\/pr-profile_05\/"},"modified":"2017-02-13T16:04:19","modified_gmt":"2017-02-13T16:04:19","slug":"pr-profile_05","status":"publish","type":"post","link":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/","title":{"rendered":"PR PROFILE_05."},"content":{"rendered":"

\"<\/p>\n

\n

The PR profile series explores the definitions of PR by simply asking PR professionals from different industries around the globe to complete 10 sentences.<\/p>\n

This month we asked Hamburg-based Lan Anh to share her thoughts with us.<\/p>\n

1. Public relations is\u2026the art of creating trusting relations and reputation with the means of imagery and storytelling. I strive to master this art by designing outstanding PR strategies and ideas.<\/strong><\/p>\n

2. Public relations is not\u2026 advertising.<\/strong><\/p>\n

3. I work in PR because\u2026 I enjoy working with creative people.<\/strong><\/p>\n

4. My work essentials consist of\u2026 an old school notebook and my laptop.<\/strong><\/p>\n

5. I\u2019m really good at… media and influencer relations.<\/strong><\/p>\n

6. I wish I was better at\u2026 writing.<\/strong><\/p>\n

7. In five years time I\u2019m going to be\u2026 a press officer.<\/strong><\/p>\n

8. I wake up in the morning because\u2026 I like the feeling of being productive.<\/strong><\/p>\n

9. I\u2019m currently listening to\u2026 Bruno Mars.<\/strong><\/a><\/p>\n

10. My words of wisdom are\u2026 from Norman Vincent Peale: „Shoot for the moon. Even if you miss, you’ll land among the stars.“<\/em><\/strong><\/p>\n

Lan Anh Nguyen is an Assistant Account Executive at Edelman.ergo<\/a>, a leading global communications marketing company. She has a degree in Communication Management from the University of Applied Sciences and Arts in Hanover. At the age of 23, she was the youngest participant in PR Report’s #30u30<\/em><\/a>competition, an initiative for upcoming talents in the industry. <\/em>Her work focuses on content marketing, media and press relations, online strategy, alongside social media and blogger relations. Her expertise lies in network theories and narrative branding.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Read our fifth PR profile introducing Lan Anh Nyugen, an assistant account executive at a global agency.<\/p>\n","protected":false},"author":1,"featured_media":1615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[369],"tags":[442,616,637,435],"class_list":["post-1614","post","type-post","status-publish","format-standard","has-post-thumbnail","category-insights","tag-pr","tag-pr-profile","tag-profile","tag-public-relations"],"yoast_head":"\nPR PROFILE_05. - Rupp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rupp-pr.com\/de\/pr-profile_05\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR PROFILE_05. - Rupp\" \/>\n<meta property=\"og:description\" content=\"Read our fifth PR profile introducing Lan Anh Nyugen, an assistant account executive at a global agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rupp-pr.com\/de\/pr-profile_05\/\" \/>\n<meta property=\"og:site_name\" content=\"Rupp\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-13T16:04:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rupp-pr.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Natascha Rupp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natascha Rupp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/\"},\"author\":{\"name\":\"Natascha Rupp\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#\\\/schema\\\/person\\\/e85875ee8e6c1198a73fc0917ba2d147\"},\"headline\":\"PR PROFILE_05.\",\"datePublished\":\"2017-02-13T16:04:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/\"},\"wordCount\":263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rupp-pr.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp\",\"keywords\":[\"PR\",\"pr profile\",\"profile\",\"Public Relations\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/\",\"url\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/\",\"name\":\"PR PROFILE_05. - Rupp\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rupp-pr.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp\",\"datePublished\":\"2017-02-13T16:04:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rupp-pr.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp\",\"contentUrl\":\"https:\\\/\\\/rupp-pr.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp\",\"width\":720,\"height\":540,\"caption\":\"exc-5c7c4c31a8ab5a404a7f49f9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/pr-profile_05\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/startseite\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR PROFILE_05.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#website\",\"url\":\"https:\\\/\\\/rupp-pr.com\\\/\",\"name\":\"Rupp\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rupp-pr.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#organization\",\"name\":\"Rupp\",\"url\":\"https:\\\/\\\/rupp-pr.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rupp-pr.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/PR_logo@4x.png\",\"contentUrl\":\"https:\\\/\\\/rupp-pr.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/PR_logo@4x.png\",\"width\":243,\"height\":243,\"caption\":\"Rupp\"},\"image\":{\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rupp-pr.com\\\/#\\\/schema\\\/person\\\/e85875ee8e6c1198a73fc0917ba2d147\",\"name\":\"Natascha Rupp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5b2268d83cc7e5a25bc78375ad3c9349bedf3afa06c9dbde743bd7cde5e2bf3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5b2268d83cc7e5a25bc78375ad3c9349bedf3afa06c9dbde743bd7cde5e2bf3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5b2268d83cc7e5a25bc78375ad3c9349bedf3afa06c9dbde743bd7cde5e2bf3?s=96&d=mm&r=g\",\"caption\":\"Natascha Rupp\"},\"sameAs\":[\"https:\\\/\\\/rupp-pr.com\"],\"url\":\"https:\\\/\\\/rupp-pr.com\\\/de\\\/author\\\/ruppadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PR PROFILE_05. - Rupp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/","og_locale":"de_DE","og_type":"article","og_title":"PR PROFILE_05. - Rupp","og_description":"Read our fifth PR profile introducing Lan Anh Nyugen, an assistant account executive at a global agency.","og_url":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/","og_site_name":"Rupp","article_published_time":"2017-02-13T16:04:19+00:00","og_image":[{"width":720,"height":540,"url":"https:\/\/rupp-pr.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp","type":"image\/webp"}],"author":"Natascha Rupp","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Natascha Rupp","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/#article","isPartOf":{"@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/"},"author":{"name":"Natascha Rupp","@id":"https:\/\/rupp-pr.com\/#\/schema\/person\/e85875ee8e6c1198a73fc0917ba2d147"},"headline":"PR PROFILE_05.","datePublished":"2017-02-13T16:04:19+00:00","mainEntityOfPage":{"@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/"},"wordCount":263,"commentCount":0,"publisher":{"@id":"https:\/\/rupp-pr.com\/#organization"},"image":{"@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/#primaryimage"},"thumbnailUrl":"https:\/\/rupp-pr.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp","keywords":["PR","pr profile","profile","Public Relations"],"articleSection":["Insights"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rupp-pr.com\/de\/pr-profile_05\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/","url":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/","name":"PR PROFILE_05. - Rupp","isPartOf":{"@id":"https:\/\/rupp-pr.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/#primaryimage"},"image":{"@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/#primaryimage"},"thumbnailUrl":"https:\/\/rupp-pr.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp","datePublished":"2017-02-13T16:04:19+00:00","breadcrumb":{"@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rupp-pr.com\/de\/pr-profile_05\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/#primaryimage","url":"https:\/\/rupp-pr.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp","contentUrl":"https:\/\/rupp-pr.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-13-at-17.02.21-720x540-1.webp","width":720,"height":540,"caption":"exc-5c7c4c31a8ab5a404a7f49f9"},{"@type":"BreadcrumbList","@id":"https:\/\/rupp-pr.com\/de\/pr-profile_05\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rupp-pr.com\/de\/startseite\/"},{"@type":"ListItem","position":2,"name":"PR PROFILE_05."}]},{"@type":"WebSite","@id":"https:\/\/rupp-pr.com\/#website","url":"https:\/\/rupp-pr.com\/","name":"Rupp","description":"","publisher":{"@id":"https:\/\/rupp-pr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rupp-pr.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/rupp-pr.com\/#organization","name":"Rupp","url":"https:\/\/rupp-pr.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/rupp-pr.com\/#\/schema\/logo\/image\/","url":"https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/02\/PR_logo@4x.png","contentUrl":"https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/02\/PR_logo@4x.png","width":243,"height":243,"caption":"Rupp"},"image":{"@id":"https:\/\/rupp-pr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rupp-pr.com\/#\/schema\/person\/e85875ee8e6c1198a73fc0917ba2d147","name":"Natascha Rupp","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/a5b2268d83cc7e5a25bc78375ad3c9349bedf3afa06c9dbde743bd7cde5e2bf3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a5b2268d83cc7e5a25bc78375ad3c9349bedf3afa06c9dbde743bd7cde5e2bf3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a5b2268d83cc7e5a25bc78375ad3c9349bedf3afa06c9dbde743bd7cde5e2bf3?s=96&d=mm&r=g","caption":"Natascha Rupp"},"sameAs":["https:\/\/rupp-pr.com"],"url":"https:\/\/rupp-pr.com\/de\/author\/ruppadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/posts\/1614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/comments?post=1614"}],"version-history":[{"count":0,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/posts\/1614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/media\/1615"}],"wp:attachment":[{"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/media?parent=1614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/categories?post=1614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/tags?post=1614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}