{"id":1803,"date":"2026-07-27T08:37:07","date_gmt":"2026-07-27T08:37:07","guid":{"rendered":"https:\/\/rupp-pr.com\/our-2025-sustainability-report\/"},"modified":"2026-07-27T08:45:46","modified_gmt":"2026-07-27T08:45:46","slug":"our-2025-sustainability-report","status":"publish","type":"post","link":"https:\/\/rupp-pr.com\/de\/our-2025-sustainability-report\/","title":{"rendered":"Our 2025 Sustainability Report"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-27-at-10.21.33-1024x722.png\" alt=\"\" class=\"wp-image-1789\" srcset=\"https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-27-at-10.21.33-1024x722.png 1024w, https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-27-at-10.21.33-300x211.png 300w, https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-27-at-10.21.33-768x541.png 768w, https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-27-at-10.21.33-1536x1082.png 1536w, https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-27-at-10.21.33-2048x1443.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">2025 was a year for continuation and growth. We continued not to step foot on planes when traveling around the EU. We held our company retreat close to home, and in our cozy Munich office. We expanded our team. We expanded our client base. We worked closely with our partners. We supported our educational charities. We explored how to work with AI while attempting to find a balance with sustainability. We republished the <a href=\"https:\/\/www.map-consultancy.com\/en\/thesustainablehotel\/resources\/handbook\/communication\">Sustainable Hotel Handbook: Communications Guide<\/a> to adhere to the new EU greenwashing.         <\/p>\n\n<h2 class=\"wp-block-heading\">Implementing Our Goals &#8211; from No EU Flights to Supporting NGOs<\/h2>\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/S-Word-Report-2025-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Einbettung von S-Word Report 2025.\"><\/object><a id=\"wp-block-file--media-fed258d2-bc1e-4ab8-a48f-46f89378ac10\" href=\"https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/S-Word-Report-2025-1.pdf\">S-Word Report 2025<\/a><a href=\"https:\/\/rupp-pr.com\/wp-content\/uploads\/2026\/07\/S-Word-Report-2025-1.pdf\" class=\"wp-block-file__button wp-element-button\" download=\"\" aria-describedby=\"wp-block-file--media-fed258d2-bc1e-4ab8-a48f-46f89378ac10\">Download<\/a><\/div>\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n<p class=\"wp-block-paragraph\">We can celebrate the fact that we were able to successfully implement four of our goals \u2013 no EU flights, continuation of our volunteer program, support for NGOs, adding new clients and partnerships. Moreover, we made progress on two others \u2013 compliance with EU accessibility for Rupp and our clients and providing clients with support for their supply chains and sustainability reports. We worked hard in 2025 and we are proud of our goals, our initiatives, and our actions.  <\/p>\n\n<p class=\"wp-block-paragraph\">One difference from 2024, is that our emissions went up this year. This was due to the organization and execution of a press trip for our client <a href=\"https:\/\/www.banyantree.com\/escape\/indonesia\/buahan-a-banyan-tree-escape\" target=\"_blank\" rel=\"noreferrer noopener\">Buahan, a Banyan Tree Escape<\/a>.  <\/p>\n\n<p class=\"wp-block-paragraph\">&#8222;I&#8217;ll be honest: I went back and forth on the Bali press trip,\u201d says Natascha, Rupp\u2019s Founder and Managing Director. \u201cThe flight emissions for that press trip sat uncomfortably against everything we preach about staying grounded in the EU.\u201d <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cBut being there, seeing Buahan, a Banyan Tree firsthand, let us tell that story properly,\u201d she continues. \u201cIt lets us do our job well for the client. If that coverage nudges just a handful of travelers to choose a hotel like Buahan over one that&#8217;s cutting corners on sustainability, the impact of that choice outweighs the flight. It&#8217;s not a clean equation, and I don&#8217;t pretend it is. But it&#8217;s the one we made, and that CO2 emissions trade-off was worth making.\u201d  <\/p>\n\n<p class=\"wp-block-paragraph\">Despite the increase in admissions, we continued to offset our CO2 and take responsibility for our impact on the environment. <\/p>\n\n<p class=\"wp-block-paragraph\">We are so proud of our 2025 achievements and can\u2019t wait to see what 2026 will bring. Our dedication to paving a more sustainable way for our business is at the core of everything we do. While we know we aren\u2019t perfect, we are working hard to reach our goals and give back to our wonderful planet and the people that inhabit it. We hope that our \u201cS-Word\u201d report can act as a motivation for you to take responsibility for your own impact on our world because, as always, every action matters.   <\/p>\n\n<h2 class=\"wp-block-heading\">For the Planet<\/h2>\n\n<p class=\"wp-block-paragraph\">This year we were able to continue our goal to have zero business flights within the European Union. While taking the train isn\u2019t always easy \u2013 nor is it as affordable \u2013 we did not compromise once on our no flights policy within the European continent. In fact, we\u2019ve learned to love train travel, taking it as an opportunity to slow down, relax, and get a little work down as we watch the countryside fly by.   <\/p>\n\n<p class=\"wp-block-paragraph\">We also decided to stay local for our annual company retreat. We were able to enjoy our new office space, while exploring the city that we call home. Not only did it allow us to take advantage of the office, but playing tourist in your own city teaches you a lot about your own history, culture, and local community.  <\/p>\n\n<p class=\"wp-block-paragraph\">Unfortunately, our emissions went up this year due to the press trip we organized for our client, Buahan, a Banyan Tree Escape located in Bali. This required us to book a flight to the island which we have offset in full.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ultimately, we offset a total of 7,109.43 kg of CO2 emissions for 2025 \u2013 something that we hope shows our dedication to minimizing our impact on the environment. For more information on how we calculate our carbon emissions head to page 6 of the report. <\/p>\n\n<h2 class=\"wp-block-heading\">For People<\/h2>\n\n<p class=\"wp-block-paragraph\">In 2025 we continued our support for <a href=\"https:\/\/www.eunoia-ev.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eunoia e.V.<\/a>, an NGO that is dedicated to helping children and their education. Our aid went to three separate communities in three countries. Firstly, we kept it local by hosting a Christmas event at our Munich office to raise money for the Movement Box project which helps children from immigrant families.   <\/p>\n\n<p class=\"wp-block-paragraph\">Secondly, we supported the <a href=\"https:\/\/www.uthandosa.org\/portfolio-items\/goal50-ecd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goal50 ECD Centre<\/a> in South Africa with their initiative for a new school playground. Thirdly, we provided the costs for teacher salaries in Siem Reap, Cambodia to ensure access to education for the children. <\/p>\n\n<p class=\"wp-block-paragraph\">Some of our smaller projects included:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Natascha\u2019s, our managing director, compilation of carbon literacy training with Tomorrow\u2019s Air. <\/li>\n\n\n\n<li>Our compliance with the EU\u2019s Accessibility Act which we worked on for both ourselves and our clients.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Finally, our team grew by one this year as we <a href=\"https:\/\/rupp-pr.com\/de\/ueber-uns\/\" target=\"_blank\" rel=\"noreferrer noopener\">welcomed Sainey<\/a> who brings over 25 years of industry experience and sustainability knowledge. <\/p>\n\n<h2 class=\"wp-block-heading\">For Profit <\/h2>\n\n<p class=\"wp-block-paragraph\">With the new EU Anti-Greenwashing Directive rolling out, we republished our <a href=\"https:\/\/www.map-consultancy.com\/en\/thesustainablehotel\/resources\/handbook\/communication\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable Hotel Handbook: Communication<\/a> guide together with <a href=\"https:\/\/www.map-consultancy.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">MAp Boutique Consultancy<\/a>, who we&#8217;ve continued our partnership with. Our new version provides hospitality brands with deeper guidance on EU regulations and greenwashing avoidance.  <\/p>\n\n<p class=\"wp-block-paragraph\">Alongside this, we create the <a href=\"https:\/\/rupp-pr.com\/de\/communicating-sustainability-without-greenwashing-a-checklist-for-hotels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anti-Greenwashing Checklist<\/a> which provides a comprehensive view of the directive and what brands can and can\u2019t say.<\/p>\n\n<p class=\"wp-block-paragraph\">We were also thrilled to add a new sustainable client to <a href=\"https:\/\/rupp-pr.com\/de\/kunden\/\" target=\"_blank\" rel=\"noreferrer noopener\">our portfolio, Camping Mistral.<\/a> We handled all of their media relations, designed their press kit, and built up their visibility which culminated in a feature about the opening of the camp ground in Travel + Leisure (US). <\/p>\n\n<h2 class=\"wp-block-heading\">Looking Ahead<\/h2>\n\n<p class=\"wp-block-paragraph\">We are extremely proud of our accomplishments in 2025 but we know this is only a sliver of what we hope to achieve when it comes to giving back to our planet and our people. We already have our goals set for 2026 and we are in the middle of working towards them. <\/p>\n\n<p class=\"wp-block-paragraph\">2026 will focus on three main achievements:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Website Migration \u2013 We will move our website to a certified carbon-neutral host. <\/li>\n\n\n\n<li>Education Initiatives \u2013 We will continue our support for our NGOs and contribute to children\u2019s education.<\/li>\n\n\n\n<li>Compliance with EU Standards of Accessibility \u2013 We will ensure that both our company and our clients comply with the new EU accessibility standards. <\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">That\u2019s a wrap on 2025, we can\u2019t wait to see how far we come in 2026! If this inspires you to create your own sustainability, don\u2019t hesitate to <a href=\"https:\/\/rupp-pr.com\/de\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach out<\/a> for guidance and support. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read our 2025 Sustainability Report.<\/p>\n","protected":false},"author":2,"featured_media":1802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[373,372],"tags":[495,406,665,380,408,666,409],"class_list":["post-1803","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-sustainability-report","tag-s-word","tag-s-word-report","tag-s-word-report-2025","tag-sustainability","tag-sustainability-report","tag-sustainability-report-2025","tag-sustainability-tracking"],"_links":{"self":[{"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":3,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1807,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/posts\/1803\/revisions\/1807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/media\/1802"}],"wp:attachment":[{"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rupp-pr.com\/de\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}