Product Spotlight: Branding

Rupp PR has a lot to offer your budding company. From our strategic marketing to content creation, we’ve got it all! One of our strongest skills remains creating brand awareness which is another service we can offer your company. Branding is one of the most significant aspects to creating a strong foundation for your company. According to Forbes, “branding allows you to build relationships with your audience, which can eventually turn them into loyal customers.” Branding makes your company recognizable, generating loyal customers and ensuring sustainable business growth. 

The Basics

Let's look at the basics: what is a brand?

We don’t define your company’s brand by its logo, name, or product but by its personality. We view your brand as a person. Like a person, your brand has a specific physical appearance and personality which highlight company philosophy and values. It is a reflection of your company and the image which you want the world to see.

You want your brand to invoke the right emotions in customers, create strong relationships between your company and customers, and build brand loyalty. The idea of your brand as a person stems from the Brand Archetype. The twelve archetypes highlight unique values or traits which build your brand personality type.  

Building your brand also builds your customer experience, your advantage over the competition, and helps trademark your company for the unique business that it is.

Why is branding important?

Branding is what makes your company unique and interesting. It offers a story for customers to associate with while establishing yourself as different from the rest, making it stand out and highlighting your real company values. It allows you to highlight your company DNA, what makes your company tick. This generates its unique identity and helps customers emotionally connect to your company. 

LinkedIn found that “66% of consumers buy from companies with brand culture and transparency”. Brand creation makes your company more recognizable and memorable which helps attract and keep customers. With a positive brand, customers are also more likely to recommend your brand to others and remain loyal to your company. This will help increase business, build trust, and ensure your company is thriving and successful.

Branding is important because it gives your company a single message to focus on. Maintaining a clear direction to grow your company in. It ensures that both your employees and customers remain satisfied and happy with your company.


Some Branding Tips

Here are a few tips we’ve found useful to start your branding journey: 

  1. Choose your brand archetype. From the 12 archetypes, it is important to decipher which matches your brand the best. This will help you build on themes and concepts for your brand. It also helps you write your brand story and connect with your customers. While these archetypes are mere suggestions, choosing one can give you a clearer view of your company.

  2. Personal branding is important in establishing emotional links between your company and your customers. By giving your customers an inside look into the values, beliefs, and philosophy of your company, you create personalization which is an increasing trend in marketing today. Focus on techniques like social media engagement from your founder, a behind the scenes look at your work day, or a special retelling of your company story.

  3. Focus on finding and building your Brand DNA. Brand DNA is made up of your company values, personality, and mission. These three factors should be echoed throughout your branding.

  4. Find your target audience and focus on building your brand to incorporate them. Your audience should be a factor in choosing your archetype, finding your brand DNA, and communicating your message. 

  5. Build on emotion and use it to your advantage. You want your brand to invoke an emotional response from your audience which will allow them to connect to your brand. Emotion is a key part to your Brand DNA and telling an authentic, genuine story.

We also love this book by Seth Godin on how to transform your business through marketing as well as this website on the different brand archetypes to choose from.

Our Service 

In order to help your company, we offer many brand services to maximize brand growth. Our team are experts on brand creation and are here to help you with all your brand needs. We can help you create a brand or help you rebrand with these services:

  1. Brand purpose and identity design

  2. Rebranding

  3. Website creation

  4. Brand communication 

  5. Internal/employee communications

Our creativity takes center stage when it comes to branding. This is how we can help you build your brand. We host workshops with your team in order to find your company’s purpose, “why”, or authentic story. Once we’ve found your purpose, we can use it to look into color and shape theories. Using visual queues is a great way to find your visual identity and we use word queues to define your company values and brand ethos alongside market research.

Once we’ve worked out the foundation of your company, we will create a brand guidebook for you and your team to ensure continuity of your branding message. We communicate internally to employees and make sure everyone agrees with and understands the brand. We are flexible, reliable, resilient, and will adapt our methods along the way. Then we will launch your new brand, spreading its visual images, meaning, and message across the internet.

Drop us a line and let's start creating your unique brand today! 

Quinn Donovan