Sustainability – or the S-Word as we like to call it – is an essential part of the daily work we do for our clients. It’s also one of the key pillars of our own company. From carbon offsetting every aspect of running Rupp Public Relations GmbH, to giving back to communities across the world through NGO projects, we seek to contribute to a more sustainable world.

Whilst we are by no means a fully sustainable company, we are striving towards our environmental, economic, and social goals; aiming to facilitate conversations by raising awareness around sustainable travel and tourism.

Explore our podcast, purposeful partnerships, and annual reports to inspire your own sustainability journey below.

The S-Word Podcast


A Partnership with Purpose


The Sustainable Hotel Handbook: Communication

Created in partnership with MAp Consultancy. In The Sustainable Hotel Handbook: Communication we show you how to communicate your sustainability initiatives the right way. Purchase it here in October 2023 and receive practical guidance, tools and, resources to support your marketing and communications work.

Our S-Word Reports